Why brands should consider gamifying content

Mention gamified content, and most often, action-packed commercial video games come to mind. But large corporate players like Microsoft, SAP and Salesforce are already investing in gamified content to train and inspire teams. According to self-declared game nerd, business leader and game developer Natasha Skult, because gamified content is interactive, it has the potential to be a game changer in how brands engage with their stakeholders.

Skult joins our latest episode of Context Matters and explains to host Denise Wall that enterprise gaming borrows heavily from the game world, incorporating elements such as challenges, scoring, progress reports, learning and rewards to guide and motivate participants. Listen to how Skult’s game studio Mitale has worked with brands like Viking Line and used gamification to give content an engagement boost.

Context Matters is a podcast produced by Spoon Finland, a part of the People People People agency network.