Unlocking the Power of AI: Creating Search Engine-Optimized Content

Published June 19, 2023, 9:49 a.m. by Tea Manninen

Artificial Intelligence (AI) has revolutionized content creation. How can you harness its power to produce search engine-optimized content that stands out? Our Senior Project Manager and Editor, Tea Manninen, shares valuable tips and insights in this article.

In today's world, search engine optimization (SEO) goes beyond simply adding keywords to your text. Google's algorithm emphasizes quality, focusing on the following factors: experience (E), expertise (E), authoritativeness (A), and trustworthiness (T). In other words, you must provide your readers with original, helpful, relevant, and people-first content.

But how can you leverage AI in creating search engine-optimized content, and what factors should you consider?

SEO is no longer just about keyword inclusion in your text. However, targeting relevant keywords with less competition is still crucial to gain a better chance of ranking higher in search engine results and getting more traffic. AI can help you generate keyword lists and analyses, providing valuable insights and ideas for your content.

AI can also streamline and expedite the creation and generation of SEO-optimized content. You don't necessarily have to create the entire text from scratch, as AI can assist you. You can also provide specific keywords for AI to incorporate into the text. Giving clear instructions and queries to the AI tool ensures that the generated content aligns with your needs.

Remember that AI-generated content is only a raw version, not the final product. The content produced by AI should be edited to make it natural, engaging, and aligned with your or your client’s style. Adding expert interviews, quotes, and relevant facts will enhance the content. Some may find editing AI-generated text more time-consuming than writing it from scratch, but it can at least provide valuable insights for your work.

You may also have older content on your website that needs updating. AI can be helpful in this scenario as well. AI-powered tools can analyze existing content and provide optimization suggestions, such as keyword placement, headlines, meta texts, and other content optimization factors.

Next, an important reminder: AI is a system that searches for information online; as we know, not everything on the internet is true. Therefore, only ask AI about familiar topics, and always fact-check the received information.

Exploring the World of AI Writing Tools

The options are plentiful when embarking on the journey of using an AI writing tool. From ChatGPT to SEO.ai, HubSpot to Writesonic, and Jasper, many AI writing tools are available.

However, The Bard, Google's AI creation tool, stands out as an advanced option thanks to its advanced natural language processing capabilities, machine learning algorithms, and remarkable versatility in various content formats, including blog posts and social media captions. By deeply understanding context and user intent, The Bard creates content that captures the essence of human creativity while adhering to crucial SEO guidelines.

The potential for revolutionizing content creation through tools like The Bard is immense, enabling users to produce engaging, relevant, and optimized content that resonates with their target audience at an accelerated pace. It is important to remember that while The Bard is a powerful tool, it is just one component of many in the content creator's toolbox.

AI development is constantly moving forward at breakneck speed, and tools are getting smarter and smarter. SEO as we know it may change as AI advances and when Google decides to release The Bard for free on its SERP (Search Engine Result Page, aka Google). But that's something we'll likely have to return to before this year's end...

Is it ethical to use AI as a tool?

Let's address the ethical aspect. Some might consider using AI in content creation deceitful, but it is not. It is simply a tool that can help you improve your work. Google Search Central, for example, states that search engines do not care about how content is produced but instead focus on its usefulness, helpfulness, originality, and adherence to the E-E-A-T principles. The key is balancing the power of AI with human expertise and creativity to ensure your content is engaging, valuable, and resonates with your target audience.

To conclude, here are three tips to keep in mind when leveraging AI for search engine-optimized content creation:

- AI is a helpful assistant but a poor master. It provides a raw version that needs editing and refining to suit your needs.

- Always fact-check the information and inquire about topics you are familiar with to ensure accuracy.

- Customize the text to match your style and augment it with expert interviews and personalized facts. This way, you can create unique, relevant, and authoritative content.

If you want to delve deeper into SEO, check out Spoon's search and site specialist Mikael K Jansson's blog, 5 SEO Tips That Will Turn Your Website into a Conversion Machine, and SEO specialist Elisabet Berner Holborn's insights on combining SEO with storytelling to create Google gold.