Podcast: Does anyone really care about corporate storytelling?

Published Sept. 30, 2021, 6:06 a.m. by Spoon Finland

Stories, sometimes really good ones, are everywhere in many formats and channels nowadays. Major consumer brands, influencers, entertainers and ordinary people are all contributing to the sea of narratives around us.

This situation makes it increasingly difficult for B2B firms to make an impact. And that's why firms have to be able to tell powerful and engaging stories that resonate with their target audiences.

Denise Wall, host of Spoon Finland's monthly podcast, Context Matters, sits down with journalist Sam Kingsley and Wärtsilä's Atte Palomäki, EVP of Communications, Branding and Marketing, to examine why corporations should beef up their storytelling chops.

They also discuss what kinds of narratives help bring brands closer to their audiences, rate the best and worst examples of corporate storytelling and consider what could make for great narratives in the future.

Context Matters is a podcast produced by Spoon Finland, a part of the People People People agency network.