All about content and storytelling: A round up of Context Matters podcasts

Published Feb. 22, 2022, 8:47 a.m. by Spoon Finland

Memes, gamification, authenticity and sustainability pledges – the Context Matters podcast has covered it all.

What’s the secret sauce to creating content that has impact and cuts through today’s digital noise? Join this special edition of Spoon Finland’s Context Matters podcast as host Denise Wall explores the main themes, trends and technologies driving content marketing today.

This audio highlight reel of the first season of Context Matters features C-suite decision makers, journalists, game developers, meme makers and Spoon Finland editors as they discuss topics as diverse as sustainability pledges, audience consumption habits and distribution channels, gamified content, authenticity in content marketing and creating content that makes a difference.

In order of appearance, our guests were Atte Palomäki, Wärtsilä’s EVP of Communications, Brand and Marketing and AFP journalist Sam Kingsley; Anders Ribba, Spoon co-founder and CEO of the People People People agency network; Natasha Skult, founder of MiTale game development studio; Joel Willans, creator of the popular Very Finnish Problems meme series; and Spoon editors Craig Houston, Payal Bhattar and Sini-Maria Melanen.

Context Matters is a podcast produced by Spoon Finland, a part of the People People People agency network.